Losers (Single) by Will C.

The debut single from upstart producer/lyricist Will C., "Losers"
is a glimpse into the duality in subject matter that will permeate
many concepts found on his upcoming (July 21st) full length
"Evil In The Mirror." What begins as an attack on the world
around the artist ("You're all losers..."), the track takes an ironic
and unexpected turn when cliche and tiresome finger-pointing
suddenly transforms into a self-reflective realization ("Maybe I'm
the loser..."). In his own words,

"The more I was honest with my own identity, including strengths
AND weaknesses, the more fulfilling making music started to
become. If I had made a track only firing off my grievances with
other people and bitching, it would be a tired concept you've
already heard hundreds of times. That's not me. I'm confidence
backed with paranoia. I'm respectable, but I can also be a
complete dick. I want all sides of me to find their way onto
record, and I'm hoping it makes a track like 'Losers' a lot more
satisfying and unique for the listener."

"Losers" is juxtaposed with its seemingly opposite counterpart,
"Synthetic Genetics," an uptempo sonic tour-de-force that
features one of hip hop's most skilled lyricists, producers and
gifted minds, Esoteric. Together, the two further display the
chemistry that made "Wrestlelectro" and “Heroic Trio” (Both
songs appearing on last year’s Esoteric Vs. Japan: Pterodactyl
Takes Tokyo album) so potent.

Exclusive to this digital single are the non-album cuts
"Zodiac Extension Pt. 2" and "Losers (Remix)."

For fans of 7L & Esoteric, Madlib, Edan, Insight, Raydar Ellis

willcmusic.com